Last night, my friend Alyssa and I checked out new Joe Fresh store, which opens to the public today in CrossIron Mills.
Our first impression: Wow, the store is big! The picture below doesn’t do the size justice:
My second thought: I’m happy Joe Fresh has a stand-alone store in town, because I’ve never been good at browsing for clothes in Superstore. Thoughts of food distract me and, before you know it, I’m standing in the dairy aisle marveling at the crazy deal on the block of aged cheddar cheese.
The store is filled with so many cute, reasonably priced things that it’s almost overwhelming.
Here’s a small sample:
In the end, I bought this top — something I can wear to work and to a casual nighttime outing — for a whopping $29:
I was also thrilled to meet Mr. Joe Fresh himself, Joseph Mimran. Joe is the brand’s creative director and the co-founder of Club Monaco, and he looked as chic as you’d expect one of Canada’s most stylish men to be:
With some opening week deals going on right now, the store is definitely worth checking out.
You can always stop at Superstore for the cheese on your way home.